To entrench the culture of excellence in government institutions in Jordan, so that institutions and individuals work towards excelling in their performances, thus leading to or surpassing the set international best practices

To provide an environment that helps create a culture of excellence and promote it in various institutions by putting in place standards that set the bases of excellence, support policies, programs and incentives leading to the achievement of that.

• The Award aims to create qualitative transformation and to develop the performance of government and institutions in serving Jordanian citizens and investors, as well as to enhance positive competitiveness among government departments and institutions through promoting awareness of the concepts of distinguished performance, innovation and quality, and entrenching the culture of excellence that is founded on three international pillars for best practice.
  
• The Award also aims to instill the exchange of exceptional expertise between the Jordanian institutions and the sharing of their success stories in the area of successful administrative practices leading to providing the best for Jordanian citizens and local and foreign investors. The main objective is founded on guaranteeing that the government sector undertakes duties and tasks assigned to it in the best manner and with high levels of quality, efficiency and professionalism. Thus, the King Abdullah II Award is a reflection of the appreciation of the higher leadership of the Hashemite Kingdom of Jordan for government departments, institutions and employees that distinguish themselves through their performance, productivity, services, projects, programs, plans and work methods.
  
• The Award provides a reference guide and standards for measuring the level of progress and development of the performance of government departments and parties in the Kingdom, and which contribute to developing the government sector and raise the level of its performance. The Award helps promote the concepts of excellence, innovation, quality and transparency in all government departments and institutions. In addition to that, one of the objectives of the Award is to support development programs and strategic planning in government departments and parties.